Software tycoon Elon Musk intends to emulate tech heavyweights such as Microsoft through artificial intelligence, dubbing his fresh venture "Macrohard."
In a recent announcement, billionaire entrepreneur Elon Musk has founded a new AI software company named "Macrohard". The news comes as Musk continues to advance in the fields of AI and robotics, and encourages Tesla to invest in his AI startup, xAI.
Musk's latest venture was officially announced on August 22, 2025, with the trademark for "Macrohard" filed on August 1, 2025. The US Patent and Trademark Office documents confirm the establishment of the new company. A spokesperson for xAI did not respond to a request for comment, but an engineer working for the company, Brent Mayo, retweeted Musk's post about the founding of Macrohard.
Musk plans to simulate software companies like Microsoft using AI through Macrohard. The project is very real, according to Musk, but no further details have been provided about the Macrohard project. The application for Macrohard includes a wide range of AI-focused goods and services, such as downloadable computer software for the artificial generation of human language and text, and for designing, coding, executing, and playing video games with artificial intelligence.
In a 2024 earnings call, Musk referred to Tesla as an "AI robotics company", hinting at his growing interest in AI and its potential applications. Macrohard would join a series of companies owned by the billionaire, which currently includes Tesla, xAI, X Corp, The Boring Company, SpaceX, and Neuralink.
Musk's announcement of Macrohard has raised questions about the potential impact of AI on the software industry, particularly with regards to companies like Microsoft that don't manufacture physical hardware. However, no response was received from a spokesperson for Microsoft regarding the Macrohard project.
The name "Macrohard" is ironic, as per Musk, but the implications of this choice remain unclear. No further details were provided by Musk or a spokesperson for xAI regarding the Macrohard project. As more information becomes available, we will update this article. Stay tuned for more developments in the world of AI and technology.
