Sony Unveils 28-70mm F2 G Master Zoom Optic
Sony Electronics has made a significant addition to its E-Mount series with the introduction of the 28-70mm F2 G Master. This is Sony's first zoom lens with a constant F2 aperture, marking the 77th lens in the Sony E-Mount lineup.
Priced at $2,899.99 (U.S.) and $3,999.99 (Canadian), the 28-70mm F2 G Master offers a versatile focal range from 28 to 70 millimeters, providing photographers and videographers with a wide range of creative possibilities.
Despite its wide aperture and impressive zoom range, the lens remains compact and lightweight, making it an ideal choice for various shooting scenarios. The compact form factor and short external zoom help maintain gimbal balance at varying focal lengths, making it well-suited for gimbal use.
The lens' aperture up to F2 produces extraordinary bokeh, delivering prime-like bokeh throughout the entire zoom range. The new lens also features a floating focusing system that helps maintain internal stability, ensuring reliable focus even when recording in high frame rates up to 4K 120p/FHD 240p.
The 28-70 mm F2 G Master is compatible with Sony's Alpha 9 III's high-speed continuous shooting capabilities of up to 120 frames per second with AF/AE tracking. It also offers advanced control algorithms that provide smooth performance and accurate focus tracking.
The lens minimizes focus breathing through its build and compatibility with the Breathing Compensation feature on various Alpha bodies. Chromatic aberrations are effectively minimized with three Super ED (extra low dispersion) elements and one ED element built within the lens.
The lens' four XD (extreme dynamic) linear motors deliver reliable and responsive autofocus. The XD linear motors and newly developed aperture unit operate silently, preventing any lens noise from being captured during filming.
The 28-70 mm F2 G Master delivers extremely sharp corner-to-corner results throughout the entire zoom range. It is well-suited for both photography and video applications, offering a perfect blend of performance and versatility.
The new lens will be available next month. With its constant F2 aperture, compact size, and impressive performance, the 28-70mm F2 G Master is set to redefine the boundaries of what is possible with a zoom lens.
