Spectator's Intimate Vantage Point

In anticipation of the upcoming NFL season, the Swiss watch company declares its role as the league's official timekeeper and unveils a unique Chronomat model for each team. Consequently, a ranking of all 32 football squads is devised.

, and Administrator

2025 September 11 . 4:15 PM

2 min read

Spectator's Intimate Vantage Point

In an exciting collaboration, luxury watchmaker Breitling and the National Football League (NFL) have introduced a new collection of NFL-themed watches. The collection, which features a watch for each NFL team, is now available globally for all NFL fans.

Trevor Lawrence, an ambassador for Breitling and a passionate football enthusiast, believes that many players in the NFL would be interested in the watches due to their appreciation for watches and the variety offered in the collection. He suggests that the collection offers fans a meaningful and lasting way to celebrate the game.

The collection is a result of the efforts of three key people: Georges Kern, the CEO of Breitling, Boomer Esiason, an NFL legend and Breitling ambassador, and the NFL organization itself. Boomer Esiason, who has been part of the Breitling family for 35 years, played a significant role in the creation of the collection.

The collaboration between Breitling and the NFL began when Boomer Esiason requested a watch for his foundation. This led to the creation of the first NFL collection and eventually to the global partnership with the NFL, overseen and driven strategically by Georges Kern as CEO of Breitling.

The collection includes the popular Breitling Chronomat model, available in a 40mm size for each team. For those seeking a more robust option, there are 32 special Endurance Pros in 44mm. The club logos are featured on the caseback of the Chronomats and more prominently on the dial of the Endurance Pros.

The new Breitling x NFL collection represents a union of luxury and sports, symbolizing excellence, precision, and performance at the highest level. According to Trevor Lawrence, the new collection embodies the spirit of the NFL, transcending geographical boundaries to show that the NFL is more than just an American sport.

Russell Sheldrake, a knowledgeable NFL fan from Time+Tide, assisted in ranking the new Breitling x NFL Chronomat Automatic GMTs. The ranking includes the Los Angeles Rams model, among others.

The watches from the previous collection, which were only available in the US and sold out quickly, particularly for winning teams, have set high expectations for this new global release. Boomer Esiason believes the decision to make the Breitling x NFL collection available globally reflects the growing popularity of American football outside of the US.

The new Breitling x NFL collection has been unveiled for the 2025/26 season, offering fans a unique opportunity to celebrate their favourite teams in style. With its combination of luxury, sports, and the spirit of the NFL, this collection is sure to be a hit among NFL fans worldwide.