Stanley collaborates with Caitlin Clark on a hydration-focused product line in 2013.
In an exciting turn of events, Stanley 1913 has announced a new partnership with American basketball sensation Caitlin Clark. The collaboration debuts with the launch of the Stanley 1913 x Caitlin Clark Collection on September 3.
Stanley's resurgence in recent years can be attributed to a combination of factors, including TikTok, celebrity adoption, and a deliberate push into lifestyle and performance categories. This new partnership is part of Stanley's growing strategy to align with major athletes, following collaborations with Lionel Messi, Arsenal, and Nelly Korda.
Caitlin Clark's former partner in this long-term sports-related relationship is Connor McCaffery. Clark has also recently cemented her status as a marketable athlete with a new personal logo unveiled with Nike.
The collection consists of four items: the Quencher ProTour Tumbler in 40- and 30-ounce sizes, the IceFlow Flip Straw 2.0 Bottle, and the 64-ounce IceFlow Flip Straw Jug. Each item in the collection features design elements inspired by Caitlin Clark, including her preferred light blue and purple hues, high-gloss basketball artwork, metallic rims, and her embossed signature.
Clark expressed her excitement about the partnership, stating that she is thrilled to work with Stanley 1913 due to their shared values and support of women's sports. The collection is designed to cater to both athletes and fans.
The collection will be available for purchase online at stanley1913.com from September 3. It will later be available at retailers like Scheels, Dick's Sporting Goods, Academy, and JD Sports. This partnership represents a brand shift for Stanley to be more mainstream in the athletic performance category.
Stanley 1913 and Caitlin Clark's collaboration marks an exciting new chapter for both parties. With its stylish design and practical functionality, the Stanley 1913 x Caitlin Clark Collection is set to make a splash in the world of sports and beyond.
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