Strategies for enhancing products addressing skin elasticity could leverage the "fun again" trend for increased popularity
In the ever-evolving world of beauty and personal care, a new trend is emerging that focuses on fun, originality, and comfort. Consumers are seeking brands that offer not just effective products, but also a touch of playfulness and nostalgia. One such brand leading this charge is Provital, with their innovative product, "Gameover to Sunburn."
"Gameover to Sunburn" is more than just a sunscreen. It's a product that combines protection from both UV and IR radiation, as well as blue light, with a playful retro packaging that evokes a sense of nostalgia. But what sets "Gameover to Sunburn" apart is its core ingredient, LINGOSTEM.
LINGOSTEM, a natural cosmetic active ingredient, is derived from the Lingonberry (Vaccinium vitisidaea). It's a major inhibitor of the NF-kB factor, decreasing the inflammation process caused by radiation in the dermal extracellular matrix. Moreover, LINGOSTEM provides a reduction of skin inflammation caused by UVB radiation and has proven efficacy in providing antioxidant action, enhancing the natural mechanism of cells against oxidative damage caused by IR-A radiation.
The importance of LINGOSTEM in skincare products becomes even more significant when we consider the high percentage of visible aging signs on the face that are caused by excessive exposure to sun radiation. According to Flament (2013), 80% of these signs are attributable to sun radiation.
In response to the growing focus on self-care and fun experiences during the pandemic, brands are incorporating LINGOSTEM into new product developments. This includes products targeting loss of elasticity, such as Provital's "Gameover to Sunburn," which embodies the "back to fun" trend by offering sun protection and addressing loss of elasticity in skin in a console-inspired format.
However, while the "back to fun" trend is impacting the beauty market, there is currently no direct information linking it to marketing strategies for products targeting skin elasticity loss. Therefore, the specific effect of the "back to fun" trend on product marketing for skin elasticity loss cannot be confirmed at this time.
But what we can confirm is that LINGOSTEM is a sustainable option, using less natural resources compared to traditional methods. This aligns with the growing consumer demand for eco-friendly products.
In conclusion, the beauty and personal care industry is undergoing transformations, influenced by new consumer behaviors and values. Brands like Provital are leading the way, offering products that not only protect and nourish the skin but also bring a sense of joy and nostalgia to the everyday routine. With LINGOSTEM at its core, "Gameover to Sunburn" is a prime example of this new trend in skincare.
