Strategies for Seeking Attention: Essential Tips to Elevate Your Startup - 5 fundamental concepts to conquer
In the dynamic world of startups, making a mark is crucial. Lize Hong, the founder of strategic communications firm Venture Vox, has been instrumental in helping brands across Europe and the US stand out, from pre-seed to post-IPO.
Hong emphasises the importance of clear, factual communication in building relationships with journalists and ensuring accurate coverage. A well-crafted follow-up email can make all the difference, helping journalists get the details right and fostering connections for future coverage.
According to Hong, if a founder cannot explain what they do in just 20 seconds, they're in trouble. Founders must articulate the problem they solve, the solution they offer, and the benefit for the customer in plain language, without resorting to jargon or "cutting-edge disruption."
Preparation is key when talking to journalists. Founders should ensure they have a working product, a clear message, and a compelling story before engaging with the media. Not every update deserves press attention, so it's important to evaluate if your story is truly newsworthy before pitching.
Hong also advises founders to prepare three core stories to tell their story effectively: the product story, the founder story, and the company story. PR, she says, should serve the goals of startups, not just be chased for vanity.
Clear messaging, structured storytelling, strategic PR, and brand alignment can transform startups from overlooked to unforgettable. Hong has worked closely with founders to craft messaging that cuts through the noise and resonates with audiences.
Moreover, Hong emphasises the importance of research, preparation, and practice. Founders should research who they're talking to, prepare their key points, and practice answering tough questions. Press isn't the only channel to get the word out. Founders should also consider other channels for spreading their message.
Hong shared her insights on getting startups noticed at our recent Conference, stressing the importance of communications as a core part of building a company, not an afterthought. Being ready before talking to journalists is crucial, and PR is a tool, not a catch-all solution.
In conclusion, with clear messaging, structured storytelling, strategic PR, and brand alignment, startups can transform from overlooked to unforgettable. Founders who understand the importance of effective communication and are prepared to tell their story in a compelling way are more likely to succeed in today's competitive market.
