"Sunderland AFC Secures Vast Collaboration with LiveScore Group" or "LiveScore Group and Sunderland AFC Form Comprehensive Alliance"
Sunderland AFC Announces Partnership with LiveScore Group
Sunderland AFC has formed a partnership with LiveScore Group, a leading real-time live scores app, that marks a significant step in the club's return to the Premier League. The multi-faceted and comprehensive partnership positions LiveScore Group as a principal partner of Sunderland AFC for the 2025-26 season.
Key Components of the Partnership
LiveScore Group will be a principal partner of Sunderland AFC, providing the brand with a significant presence across the team's media and stadium. LiveScore Bet, the sports betting arm of LiveScore Group, will appear on the sleeves of Sunderland's iconic red and white jerseys, starting with the game against West Ham United at the Stadium of Light.
LiveScore Bet becomes the club's official sports betting partner, enhancing its visibility and engagement with fans. LiveScore will serve as the club's official scores partner, further integrating the brand into the team's media presence. The LiveScore brand will also be featured on all first-team training and warm-up kits, reinforcing its association with the team.
Fan Experience and Activations
The partnership emphasizes enhancing fan experience, offering unique activations, experiences, and rewards for Sunderland supporters throughout the season. Fans can look forward to a series of initiatives designed to bring the passion for sport to life for Sunderland fans at home and around the world.
Strategic Timing
The timing of the partnership coincides with Sunderland's return to the Premier League after a nearly decade-long absence, marking a significant moment in the club's history. The partnership aims to provide soccer enthusiasts with unique experiences and special prizes.
Dominic Vye, marketing director at LiveScore and LiveScore Bet, expressed his pleasure with the deal, stating that the partnership is a testament to their shared commitment to putting fans at the heart of everything they stand for. Ashley Peden, Sunderland AFC's chief commercial officer, also welcomed LiveScore Group to the Sunderland family, expressing excitement about the partnership's potential to create more engaging experiences for fans.
This partnership is set to bring a new era of excitement for Sunderland AFC fans and sports enthusiasts alike. Stay tuned for more updates on the partnership's activations and initiatives.
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