Sustainable Cosmetic Packaging Focuses on Solid Shampoo Products
In the ever-evolving cosmetics industry, a new trend is taking centre stage - solid shampoo. This innovative formula, ready to hit the market, offers brands a unique opportunity to distinguish themselves in the growing eco-friendly packaging movement.
The cosmetics industry churns out approximately 120 billion units of packaging annually. With increasing environmental concerns, it's no surprise that consumers are becoming more mindful of their impact. In 2020, 47% of consumers believed that climate change would affect their lives more than the previous year, and 64.3% have already reduced their plastic use to lead a more sustainable life or positively impact the environment.
Consumers are particularly concerned about plastic waste and water conservation. In the United States, 30% of consumers are striving to cut water usage during their bathing routines (Mintel, 2019). Solid shampoo formats, such as soap and shampoo bars, cater to this demand by eliminating plastic from personal care routines.
The success of solid shampoo indicates a growing movement towards eco-friendly packaging in cosmetics. Brands like A4 Cosmetics have responded to this trend by introducing eco-friendly packaging in their products. They use FSC-certified papers, recycled materials, and climate-neutral printing to meet the rising demand for sustainable packaging in the cosmetics sector.
Provital, a company committed to making the beauty industry more environmentally friendly, has developed a solid shampoo formula that is 72% natural in origin and waterless. This formula is primarily composed of Vitaoils Plus for moisturizing, Aloe Vera Gel-ECO for calming the scalp, and seaweed extract Polyplant Normal Hair GNBN for conditioning.
Developing eco-friendly packaging in cosmetics is crucial to meet consumer demands and protect the planet. In hair care, demand has increased by 3% for recycled packaging and 2% for recyclable packaging. One of the most compelling innovations in eco-friendly packaging cosmetics is doing away with packaging altogether.
The use of multi-layered boxes, cellophane, and other non-recyclable materials by the cosmetics industry contributes to a significant environmental crisis. Consumers are interested in sustainable solutions like refillable bottles and ethical supply chains. Brands should follow consumer preferences for sustainable packaging in cosmetics and consider incorporating botanical ingredients.
Interestingly, 54% of German consumers are interested in trying packaging-free personal care products. Between 2016 and 2020, demand for eco-friendly packaging in cosmetics has increased across all beauty segments, including skincare, haircare, and color cosmetics.
As the world becomes more conscious of its environmental footprint, the cosmetics industry is responding with innovative, sustainable solutions. The rise of solid shampoo is just the beginning of a larger movement towards eco-friendly packaging in cosmetics.
