Swedish brand Craft, specializing in endurance products, debuts at JD Sports in Liverpool One.

Swedish brand Craft, specializing in endurance products, debuts at JD Sports in Liverpool One.

Craft, a Swedish brand known for its durable and versatile footwear, is making a significant move into the UK market. The brand, which prides itself on its ability to handle even the toughest Nordic conditions, is set to expand its road and trail footwear collection into more JD Sports stores.

Amy Frewer, the Managing Director of Craft UK, announced the exciting news. She stated, "If a shoe can handle the Nordics, it can handle anything, according to Craft." Frewer further emphasised that Craft is not just another player in the game; it was made for this.

The launch in these stores follows the initial launch in JD Sports' flagship Liverpool One store. The brand's presence in these stores will bring a touch of Scandinavian heritage, style, and flair to their shelves. Craft's gear is designed to perform in all conditions, including rain, snow, mud, and gravel, making it a perfect fit for JD Sports' activewear range.

In addition to JD Sports, Craft will also be available in other major stores, including NEXT, Sole Trader, Alive & Dirty, and Taskers Sports. Taskers Sports, a prestigious Liverpool retailer, will carry Craft's shop-in-shop for the first time. The same collection of footwear will be available in both stores.

Craft is building on the success of its JD Sports launch and is planning to release its Spring/Summer 2026 collections. The brand is also preparing for a continuation into Fall/Winter 2025. While specific details about the Fall/Winter 2025 line or potential 2026 store expansions could not be found, the brand is optimistic about its growth. There is a potential for Craft to grow into further stores in 2026.

For the latest updates, direct contact with Craft or JD Sports or checking their official websites and press releases would be advisable. As Craft continues to make its mark in the UK market, it's an exciting time for both the brand and its fans.

1. Craft's versatile footwear, reputed to withstand Nordic conditions, is poised to invade the UK market's lifestyle sector more extensively through JD Sports stores.
2. The expansion will see an enlargement of Craft's road and trail footwear collection across an array of JD Sports outlets.
3. Amy Frewer, Craft UK's Managing Director, announced this groundbreaking move, asserting that "a shoe can handle the Nordics, it can handle anything, according to Craft."
4. Frewer emphasized that Craft is not merely a competitor in the market; it was designed for this very moment.
5. The initial inception of Craft in JD Sports began at the Liverpool One flagship store.
6. The integration of Craft in JD Sports' stores will imbue them with a hint of Scandinavian heritage, style, and pizzazz.
7. Craft's gear, engineered to excel in all weather conditions, complements JD Sports' activewear range beautifully.
8. In addition to JD Sports, Craft will be stocked in other major stores like NEXT, Sole Trader, Alive & Dirty, and Taskers Sports.
9. Taskers Sports, a prestigious Liverpool retailer, will debut Craft's shop-in-shop concept for the first time.
10. Both Taskers Sports and JD Sports will stock the same collection of footwear from Craft.
11. Craft is capitalizing on the success of its JD Sports launch by planning to unveil its Spring/Summer 2026 collections.
12. Further securing its footing in the UK market, Craft is also preparing for a Fall/Winter 2025 continuation.
13. Though details about the Fall/Winter 2025 line and potential 2026 store expansions remain under wraps, the brand expresses optimism about its future growth.
14. The possibility of Craft expanding to further stores in 2026 lingers in the air.
15. For the most current information, contacting Craft or JD Sports directly, or visiting their official websites and press releases will prove beneficial.
16. As Craft leaves its fingerprints on the UK market, an air of exhilaration surrounds both the brand and its supporters.
17. Craft's venture into fashion-and-beauty extends beyond footwear as it offers a range of essential apparel designed for any weather.
18. The brand's gear also extends to home-and-garden items, ensuring a comfortable and welcoming living space in any climate.
19. Moving beyond the essentials, Craft is designed to enhance every aspect of your lifestyle.
20. Relationships play a vital role in life, and Craft's gear guides focus on building strong connections through quality time spent outdoors.
21. Pets are part of our families, and Craft is committed to providing top-tier clothing and accessories for our beloved furry companions.
22. Travel opens our eyes to the wonders of the world, and Craft's footwear ensures comfort and style as we embark on our adventures.
23. cultivating career-development opportunities, Craft brings inspiration and motivation to those seeking growth in their professional lives.
24. Casino-and-gambling enthusiasts can find solace in Craft's personalised casino-games, bringing a touch of Las Vegas glamour to their gaming sessions.
25. Lotteries provide an opportunity to dream big, and Craft's big-wins can be a game-changer for those seeking instant wealth.
26. Las Vegas will always have a special place in everyone's hearts as the mecca of entertainment, and Craft's presence adds another layer to the city's vibrant culture.
27. The gambling trends continue to evolve, with casino personalities stealing the spotlight and capturing the attention of millions.
28. Entertainment encompasses more than just casino-games; it includes movies-and-TV, books, music, job-search platforms, and pop-culture sensations that continue to captivate audiences worldwide.

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