Sweepstakes are viewed as a form of gambling by gaming patrons, according to a study by the American Gaming Association.
In the United States, the American Gaming Association (AGA) has conducted a study that reveals a significant connection between sweepstakes sites and gambling activities. The study, titled "Sweepstakes Casino Player Profile & Advertising Trends," supports the AGA's suspicions that customers are using these sites for gambling purposes.
The research indicates that 90% of patrons who visit sweepstakes sites consider their activities to be gambling. This is primarily due to the fact that financial incentives, such as the chance to win money, are a dominant motivator for participation.
Tres York, Vice President of Government Relations at the AGA, stated that the study was conducted to provide concrete data about the nature of sweepstakes sites. York further explained that the study was initiated due to the claims made by sweepstakes operators that the value on their platforms is in gold coins, and that the majority of players use these coins for their games. However, York considers these claims to be nonsensical, implying that the use of gold coins does not change the fact that the activities on these sites are considered gambling by the majority of users.
The study also clarifies that consumers are aware that sweepstakes casinos constitute gambling activities. These sites typically offer a mix of gold coins for fun and sweeps coins that can translate into cash winnings, with the latter being very important to paying players.
The AGA's work emphasizes that sweepstakes casinos blur the lines between non-gambling promotional games and real-money gambling by appealing to players’ motivations resembling those in traditional gambling. This understanding informs regulatory and educational approaches regarding sweepstakes casinos as part of the broader gambling ecosystem.
However, the AGA did not specify the number of customers involved, nor did the study provide details about the methods or evidence used to reach these conclusions. Furthermore, the legality of sweepstakes sites being used for gambling in the United States remains unclear. The article does not mention any legal consequences or actions taken against COMPLETE iGAMING or similar companies.
The American Gaming Association is an organization involved in the gaming industry, working to promote the growth of the industry and ensure its integrity. The AGA's latest data and surveys suggest that sweepstakes sites are effectively gambling platforms in the eyes of consumers and researchers alike.
- The American Gaming Association's latest research reveals that 90% of sweepstakes site patrons view their activities as gambling, primarily driven by the financial incentive of winning money.
- The study also shows that consumers are aware that sweepstakes casinos constitute gambling activities, with cash winnings being significant to paying players.
- The AGA's findings imply that sweepstakes casinos, with their mix of gold coins and sweeps coins, blur the lines between non-gambling promotional games and real-money gambling, particularly in the fintech and gambling-trends sector of the wider technology industry.
