Tech company ThrillTech secures worldwide collaboration with Betsson Group
Betsson Group Partners with ThrillTech to Revolutionize Jackpot Experiences
Betsson Group, a leading online gaming operator, has entered into a global partnership with ThrillTech to transform the way jackpots are delivered at scale. This partnership marks a significant milestone in the integration of ThrillTech's ThrillPots technology, a player-funded side-bet jackpot mechanism that enhances player engagement and improves performance across sportsbook and casino verticals [1][3].
The ThrillPots system enables players to optionally contribute to progressive jackpots through side bets. This modular and fully licensed jackpot engine is deployed across Betsson Group’s major brands like Betsson, Betsafe, and NordicBet, supporting a variety of regulated markets and product verticals [1][3][5]. The technology boosts revenue sustainably by increasing jackpots and excitement without cannibalizing existing player spend or interfering with the primary game actions [1][3].
Karl Schranz, Director of Gaming at Betsson Group, expressed his enthusiasm for the partnership, stating that he is always exploring new ways to deliver engaging and rewarding experiences for players [7]. ThrillTech's Co-Founder, Ben Bradtke, acknowledged Betsson Group's commitment to innovation, noting that they are constantly working to enhance the player experience while driving sustainable growth [6].
ThrillPots serves as a differentiated, high-performing feature that enhances user engagement across multiple platforms internationally [1][2][3]. The opt-in side-bet mechanism allows players to contribute to progressive jackpots without disrupting core gameplay. ThrillTech is proud to work with Betsson Group, whose global reach and commitment to excellence make them an ideal partner [8].
This partnership is part of Betsson Group's ongoing investment in high-performance technology. ThrillPots gives operators a new way to engage players more deeply, offering thrill and value without friction [4]. The technology investment is aimed at deepening player loyalty and enhancing operational excellence across Europe, Latin America, and other core markets [2].
In summary, the impact of the ThrillTech-Betsson partnership is reflected in increased player interaction, more dynamic jackpots, and a stronger growth trajectory for gaming operators, driven by cutting-edge jackpot mechanics that blend seamlessly into gameplay [1]. ThrillPots is set to benefit Betsson Group's brands, including Betsson, Betsafe, and NordicBet, and is a testament to Betsson's strategic focus on elevating the play experience through innovation [3].
References: [1] Betsson Group Press Release, "Betsson Group Partners with ThrillTech to Revolutionize Jackpot Experiences", link [2] ThrillTech Press Release, "Betsson Group to Roll Out ThrillPots Across Major Brands", link [3] iGB Affiliate, "Betsson Group and ThrillTech Partner to Deliver Next-Generation Jackpot Solutions", link [4] GamblingInsider, "Betsson Group and ThrillTech Partner to Enhance Player Experience", link [5] CalvinAyre, "Betsson Group Integrates ThrillPots to Boost Revenue and Player Engagement", link [6] SBC News, "ThrillTech's ThrillPots to Revolutionize Betsson Group's Jackpot Offerings", link [7] GamblingTimes, "Karl Schranz Discusses Betsson Group's Partnership with ThrillTech", link [8] EGR Global, "ThrillTech Proud to Partner with Betsson Group for Global Rollout of ThrillPots", link
- The partnership between Betsson Group and ThrillTech not only includes sportsbook verticals, but also extends to casino products, as the ThrillPots technology is designed to enhance experiences across both sectors.
- With the integration of ThrillTech's ThrillPots technology, Betsson Group's online casino-and-gambling platforms are expected to offer more engaging and valuable experiences to players by means of innovative jackpot mechanics.
