Tech Giant Apple, Pioneer in Podcasts, Purportedly Plans to Dip Its Toes into the Podcast Market Once More
In a potential shift for the tech giant, Apple is reportedly mulling over the launch of a paid subscription service for podcasts. This move, if confirmed, would mark a departure from Apple's historically hands-off approach to podcasts and could stir up a mix of excitement and concerns among creators.
The news comes as Apple's annual filing this month acknowledged that its board of directors regularly reviews the company's antitrust risks. This suggests that Apple is aware of the potential antitrust headaches associated with the move, given the company's controversial App Store policies that have been the primary focus of antitrust cases against Apple.
The details of the podcast subscription service are still shrouded in mystery. The subscription model, pricing, and specific features are yet to be revealed. However, the launch of such a service would fit well with Apple's product portfolio, potentially attracting paying subscribers to its app from competitors.
Apple's interest in podcast subscriptions is not new. Last fall, the company acquired podcast curation tool Scout FM, and was said to have explored an acquisition of Wondery. The potential launch of a Podcasts+ service could also reignite a years-long feud with Spotify, a primary competitor if Apple plans to launch a podcast subscription service, as Spotify is a leading player in the music and podcast streaming markets.
The subscription service could help Apple secure subscribers for other premium apps like Arcade or Apple Music, by grouping the podcast service in Apple One bundles. Alternatively, charging a fee for specific podcasts could pad the pockets of content creators, potentially attracting talent away from existing platforms.
Apple has been ramping up its efforts around original podcasts, including rumored programming that draws from its TV+ content. This move could make Apple a formidable player in the podcast subscription market. However, the potential launch of a paid podcast service may also create more antitrust headaches for Apple, which is already facing several.
When asked for comment, Apple declined to confirm or deny the reports. As the tech world eagerly awaits more details, the prospect of a paid podcast service from Apple remains a topic of much speculation and anticipation.
