Tech revolutionising borderless retail investing for everyday investors
In the rapidly evolving world of finance, ViewTrade is making waves by offering a unique value proposition that empowers banks, brokerages, and advisory firms to accelerate their time to market, scale cost-effectively, and offer differentiated cross-border investment solutions.
ViewTrade's global infrastructure enables real-time cross-border trading at reduced costs, a significant advantage in today's borderless $100tn investment market. The integration of capital markets' functionality into platforms using ViewTrade's APIs results in major cost advantages, making it an attractive choice for financial firms.
With over 300 clients in more than 30 countries, ViewTrade's ecosystem allows for more access for end clients and the flexibility to innovate continuously. Examples of potential users include Chinese expats investing in homeland markets and Indian investors accessing US equities.
The demand for international diversification and digital wealth solutions is accelerating, particularly in the GCC markets. ViewTrade has seen strong momentum in these regions, particularly in Saudi Arabia, the UAE, and Kuwait. The company's recent expansion into Australia, a vibrant fintech ecosystem with a growing appetite for cross-border investing, is a testament to its global reach.
Embedded finance technology, which allows financial firms to bring new services to the market in weeks instead of months or years, is a key component of ViewTrade's offering. This technology eliminates the heavy lift of building and maintaining global financial technology infrastructure for financial firms.
For retail investors, ViewTrade enables seamless access to U.S. and global markets with the same level of functionality and transparency they've come to expect domestically. Traditional pain points in cross-border trading, such as slow settlements, high fees, and regulatory complexity, are addressed by ViewTrade's efficient ecosystem.
Looking ahead, ViewTrade sees strong potential in Southeast Asia, Latin America, and select markets in Africa. AI is enhancing many aspects of the industry, and ViewTrade believes it will support risk management, customer engagement, and personalisation. AI will also support confidential real-time surveillance, fraud detection, and anomaly monitoring across user activities and patterns in the future.
ViewTrade's focus on emerging markets and frontier markets, particularly for beginners in cross-border stock trading, is a strategic move that aligns with the increasing demand for accessible and cost-effective investment solutions. The company's technology, infrastructure, and brokerage services have been providing these solutions worldwide for over two decades.
In a borderless investment market, ViewTrade is a beacon of innovation and efficiency, empowering firms and individuals alike to navigate the complexities of cross-border trading with ease and confidence.
