The emergence and prominence of short, local narrative formats and creators could prove to be the next significant strategy for brand influence.

Smartphone storytelling revolution: The micro-drama format, facilitating deeper audience engagement, is transforming the way narratives are presented. At the Mumbai conference of the ShareChat & Moj's SFBI Summit 2025, industry experts and content creators discussed the burgeoning trend,...

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2025 September 15 . 4:57 PM

1 min read

The growing influence of micro-dramas and local creators as a promising trend in brand marketing strategies.

The emergence and prominence of short, local narrative formats and creators could prove to be the next significant strategy for brand influence.

In a recent announcement by Brand Connect Initiative, a new app has been launched that caters to a community of 2M+ industry professionals. This app, available for download on the website, is designed for easy access to industry-related content on smartphones.

The app allows users to save their favourite articles for later reading and offers real-time updates. It also provides the option to receive latest insights and analysis via email newsletters.

One of the key highlights of the app is its connection to regional creators. The article, published on September 2, 2025, at 2:14 PM IST, features Mousumi Das, the regional creator engaged for Starbucks and ShareChat & Moj through the Brand Connect initiative. Mousumi is known for her short-form video productions titled "Mood Stories" and "Micro Dramas."

However, it's important to note that while the app offers a wealth of information, it is not directly related to micro dramas or the specific creators mentioned. The website, on the other hand, may contain such content.

The app is a feature provided by the website mentioned in the article. Users can share the articles they find interesting on Telegram, Facebook, or by copying the link. The app also allows users to save their favourite articles for later reading.

In conclusion, this new app is a valuable resource for industry professionals seeking the latest insights and analysis in the realm of ShareChat, Moj, and more. With its user-friendly interface and real-time updates, it's a must-have for anyone looking to stay ahead in the industry.