The multicultural beauty trade show for professionals, Tones of Beauty, is set to debut on June 30 at Excel in London. This exclusive event, unlike any other in the UK, focuses on the beauty industry catering to diverse cultures.
In the vibrant world of beauty and fashion, a new player is set to make waves. Tones of Beauty, a professional trade show dedicated to the multicultural beauty sector, is launching in Europe next year. This groundbreaking event is the official beauty intelligence partner of Tones of BtoB Events, one of the world's fastest-growing exhibition and events companies.
The debut edition of Tones of Beauty is scheduled for Monday, 30 June, and Tuesday, 1 July 2025, at Excel London. Over 150 exhibitors from around the world are expected to participate, showcasing their products and services to more than 4,000 beauty and hair professionals.
This event marks a significant step in the European beauty industry, as it is the only trade show of its kind in Europe. The UK's multicultural health and beauty market is potentially worth more than £2.7 billion, and the show aims to cater to this growing market.
Tones of Beauty is a member of the British Beauty Council, further solidifying its position within the industry. The show brings together a diverse range of partners, including FEWACCI FECCIAO, The CPD Group, and Global Chamber of Commerce and Industry, as well as Afrowoman Online, Black News, and World Media PR Ltd, who are serving as media partners.
In addition to the trade show, Tones of Beauty will also host a conference, featuring industry professionals such as Lola Maja, a celebrated beauty and film industry professional. The conference aims to discuss and address the unique challenges and opportunities within the multicultural beauty sector.
The launch of Tones of Beauty is part of a broader portfolio of events by BtoB Events, which includes Pharma West Africa, West Africa Automotive Show, Food & Beverage West Africa, EBME Expo, and Beauty West Africa, all taking place in various locations across the globe.
The next editions of these events are also scheduled for 2025. Pharma West Africa will take place from 14-16 April in Lagos, Nigeria, followed by West Africa Automotive Show from 13-15 May and Beauty West Africa from 25-27 November, all in the same city. Food & Beverage West Africa will be held from 10-12 June, and EBME Expo will take place from 25-26 June, both in Lagos, Nigeria, and Coventry, UK, respectively.
The beauty industry is evolving, and Tones of Beauty is at the forefront of this change. As multi-ethnic consumers continue to spend disproportionately more on beauty and personal care items due to limited availability, events like Tones of Beauty are crucial in providing a platform for these consumers and businesses to connect and thrive.
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