Toei Animation officially debuts 'ETERNA' brand, focusing on self-made animation projects
In the ever-evolving world of streaming entertainment, Toei Animation Co., Ltd., a renowned Japanese animation studio established in 1948, has taken a significant step forward with the launch of its new original content initiative, ETERNA Animation.
Known for iconic franchises such as Dragon Ball, One Piece, and Sailor Moon, Toei Animation Co., Ltd. has now ventured into the realm of 3D Animations & Motion Graphics, Animation, Anime Production, In-between Animation, Key Animation, Production, Scripted Production, Television Production Companies. The brand's identity is encapsulated in the tagline: "We create free and unforgettable animation that stays in your heart."
The inaugural project of ETERNA Animation is the short film FOXING: Kitsuné-tsuki, directed by Takeru Shinozuka. This intriguing production is set to be unveiled during a Work-in-Progress session at the MIFA Talent Panel on June 13. FOXING: Kitsuné-tsuki addresses themes of isolation, fantasy, and self-discovery.
ETERNA Animation aims to establish a sustainable creative platform centered on original production and fostering emerging talent. The brand focuses on identifying trailblazers and monetization playbooks in micro-dramas & mobile-first storytelling. ETERNA is guided by five core values: Originality, Exclusivity, Artistry, Quality, and Decency.
Meanwhile, our website continues to compare Netflix and Amazon Prime Video, highlighting their different playbooks in the streaming industry. We also review global TV+Film productions monthly, decode the competitive fault lines and strategic overlaps shaping the relationship between YouTube and global streamers, and track global Film & TV projects, partners, and deals, used to find vendors, financiers, commissioners, licensors, and licensees.
As we delve deeper into the world of animation and streaming, we provide industry briefings trusted by leaders, identify trailblazers in micro-dramas & mobile-first storytelling, and review the latest offerings from Toei Animation Co., Ltd. and its new initiative, ETERNA Animation. Stay tuned for more updates!
