ToonieBet, a subsidiary of Soft2Bet, has joined forces with the Ottawa Senators, landing the role as the team's official online casino partner.
Fresh Spin on ToonieBet's Ottawa Senators Partnership
ToonieBet, Ontario's popular online casino, made a massive splash on Thursday with their announcement of a novel collaboration with the NHL's Ottawa Senators. This partnership seals ToonieBet as the Senators' official online gaming partner, bolstering its brand presence in Ontario.
Launched in April 2024, ToonieBet is part of the globally renowned iGaming company, Soft2Bet. With 19 brands under its wing, Soft2Bet offers casino and sports betting software solutions to a diverse range of players.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, enthusiastically commented on the partnership:
"Partnering ToonieBet with the Ottawa Senators is a significant milestone, solidifying our strong brand presence in Ontario. Our short but impressive run has been marked by a focus on localized, engaging experiences for Canadian players. As a result, ToonieBet truly stands out in the competitive iGaming landscape."
This partnership presents fans with exciting opportunities to win Senators merchandise and game tickets, extending ToonieBet's brand awareness via in-arena branding, regional broadcast coverage, and digital promotions.
In-Arena Branding at Canadian Tire Centre
Key aspects of ToonieBet's partnership with the Senators include:
- Digital real estate across the Senators' website on NHL.com
- Direct fan interaction through social contests and digital promotions hosted on the Senators' platforms
- In-Arena and Broadcast Branding: Enhanced digital dashboards for home and away games, boosting visibility
- In-arena rink board signage for home games, catching viewers' attention during Senators matches
- Enhanced televised broadcast branding for home and away games
- Virtual slot signage for selected games
Martin Ballard, VP of Corporate Partnerships for the Ottawa Senators, expressed his excitement about the partnership:
"We're ecstatic to have ToonieBet join our family of official partners. Collaborating with a brand that shares our commitment to delivering exceptional, trustworthy experiences is invigorating. Together, we aim to generate memorable moments and engage our enthusiastic fanbase in innovative ways."
A major player in the gaming industry, Soft2Bet is widely recognized for its Motivational Engineering Gaming Application (MEGA), designed to enhance user retention and engagement. ToonieBet offers its platform to players in Ottawa and throughout Ontario.
The Senators play their home games at the Canadian Tire Centre in Kanata, which opened in 1996 as The Palladium. With standing room considered, the arena accommodates 19,344 spectators.
- The partnership between ToonieBet and the Ottawa Senators, announced on Thursday, has solidified ToonieBet's brand presence in Ontario as the Senators' official online gaming partner.
- As part of the iGaming company Soft2Bet, ToonieBet offers casino and sports betting software solutions to a diverse range of players, with a focus on localized, engaging experiences for Canadian players.
- The partnership presents fans with opportunities to win Senators merchandise and game tickets, and extends ToonieBet's brand awareness through in-arena branding, regional broadcast coverage, and digital promotions.
- In-Arena branding with the Senators includes enhanced digital dashboards for home and away games, in-arena rink board signage for home games, and virtual slot signage for selected games.
- The general news and sports sectors have noted this collaboration, recognizing Soft2Bet as a major player in the gaming industry, known for its Motivational Engineering Gaming Application (MEGA) designed to enhance user retention and engagement.
- ToonieBet, with its commitment to delivering exceptional, trustworthy experiences, aims to generate memorable moments and engage the Ottawa Senators' enthusiastic fanbase in innovative ways, not only in the casino-and-gambling landscape but also in their lifestyle and finance, as technology continues to evolve.
