Toyota Executive Vice President Terashi Discusses Vision for an Emission-Free Future
In a significant move, Toyota has decided to avoid phrases that suggest a specific era is "coming" or "over," opting for a more neutral approach in their communication strategy. This decision reflects Toyota's commitment to staying adaptable and forward-thinking.
Recently, Shigeki Terashi, Executive Vice President of Toyota, outlined the company's strategic approach to vehicle electrification. This diversified technology roadmap includes hybrid, battery electric, and hydrogen fuel cell vehicles, all aligned with Toyota's focus on sustainability and innovation. These efforts are not limited to the earth, as they also extend to Toyota's lunar exploration initiatives.
Toyota is also preparing a variety of eco-cars tailored to suit different regional conditions and user needs, taking into account the time axis. This approach is indicative of Toyota's aim to provide products that can be used anywhere, regardless of whether the region is ahead or behind in terms of technology.
The interview between motor journalist Naoto Ikeda and Shigeki Terashi was published on March 16 and 17, and was serialized over five episodes with the cooperation of "THE PAGE." During the interview, Terashi discussed Toyota's emphasis on being a good corporate citizen, and the importance of gaining public trust.
Toyota has faced challenges in the past, such as a lack of belief from the public during a public hearing in North America around 10 years ago. However, Toyota has since learned from these experiences and is now more focused on demonstrating their contribution to society.
One such contribution is Toyota's development of Fuel Cell Electric Vehicles (FCEVs), including the Mirai. Not only are these vehicles efficient and eco-friendly, but Toyota claims that they can also purify the air. In fact, the Mirai doubles as an air purifier, further emphasizing Toyota's commitment to a cleaner and greener future.
In addition to their work in the automotive industry, Toyota is also planning a project to explore the moon. This ambitious project is a testament to Toyota's innovative spirit and their desire to push the boundaries of what is possible.
Financially, Toyota is in a strong position, with the latest financial results showing a national budget sized profit of 2.4 trillion yen. This success is a testament to Toyota's strategic approach and their commitment to delivering high-quality products to their customers.
In recent years, Toyota has moved away from being overbearing, and instead focuses on making allies and working together with "Team Japan." Words like "customer," "making allies," and "Team Japan" originated from public hearings in North America, and reflect Toyota's new approach to business.
In conclusion, Toyota's strategic approach to vehicle electrification, focus on sustainability, and commitment to being a good corporate citizen are shaping the company's future. With their innovative spirit and focus on delivering high-quality products, Toyota is well-positioned to continue leading the way in the automotive industry.
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