Toyota Presents Worldwide Strategy for Electric Cars
Toyota Shifts Gear Towards Electrification
Toyota Motor Corporation, the world's largest automaker, has announced ambitious plans to transition its vehicle line-up towards electrification. By 2025, the company aims to have 70% of its sales as standard hybrids, 10% as plug-in hybrids, and just 10% with internal combustion engines.
This shift is part of Toyota's global strategy to establish itself as a full line-up manufacturer of battery electric vehicles (EVs). The automaker has already unveiled plans for a new line of EVs under the bZ brand, with seven models expected by 2025.
Currently, Toyota's line-up is dominated by hybrids, with only a handful of battery electric vehicles on sale outside of China. The company has only a few battery electric vehicles on sale, including the ProAce small van and the ultra-compact C+pod. However, this is set to change with the introduction of the bZ series.
The first model from the bZ series, an SUV, is scheduled for release to consumers in less than a year. The name of this vehicle is the Toyota bZ4X, which was launched in 2022. The bZ vehicles will initially be manufactured in Japan and China, but there's a possibility they could be built in Toyota's European factories as well.
Toyota's luxury brand, Lexus, is also expected to unveil a new electric line-up in the coming months. The company aims to meet the needs of its customers and ensure their products can be used in every environment.
Toyota's focus on electrification is not a new development. In the past, the company has faced challenges with electric vehicles, such as the poor reception of an electric version of its Rav4 SUV in the United States in 1997 due to its limited range and lack of recharging stations. However, the new hybrid Prius, launched at the same time, was a commercial success.
The company's move towards electrification is not unique. Major automakers, including Stellantis, Renault-Nissan, GM, Ford, Hyundai-Kia, and China's Geely, have also announced plans to move towards electric vehicles. Matt Harrison, head of Toyota Motor Europe, stated that to make real progress on CO2 emissions, nobody should be left behind on the journey to carbon neutrality.
Toyota aims to beat European pollution norms with the high level of hybrids and electrics in its vehicle mix, allowing it to sell some emissions allocations. The company will concentrate its electric sales efforts on countries with available infrastructure, incentives, and income for consumers.
China is the only market where Toyota sells electric versions of several cars. However, with the introduction of the bZ series, Toyota aims to expand its electric vehicle offerings globally, positioning itself as a leader in the transition towards a more sustainable future.
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