Toyota's Tacoma midsize truck sales skyrocketed in 2025, reclaiming the top spot in the market, following intense competition, muting critics' dissent.
The Toyota Tacoma, a popular midsize pickup truck, has faced some challenges in recent times, but it continues to hold its ground as the top seller in its segment.
In 2025, the Tacoma starts at around $33K and rises to about $67K. This price range, however, has raised concerns among some Tacoma fans, as expressed on Tacoma World, a popular online platform. Some have questioned the high prices for a midsize pickup truck, particularly for the iForce Max Tacoma.
The Tacoma underwent a generational shift last year, and during this transition, deliveries dipped. This trend is not unique to the Tacoma, as the Tesla Model Y, America's former top-selling model, and the RAV4, America's second-best-selling model, also saw significant delivery dips during their generational changes.
Honda's Ridgeline pickup, on the other hand, has seen a surge in deliveries. In 2025, Honda's Ridgeline deliveries are up 23%, and in June, they nearly surpassed 5,000 trucks delivered in one month.
Meanwhile, Ford is delivering over 14,000 "Mexican-built" Mavericks per month, and Ranger deliveries have doubled. Ford attributes the growth surge to the Raptors. The "smaller than full-size" truck market has grown significantly, with the Ford Maverick, Honda Ridgeline, Ford Ranger, and others doing well.
The biggest change for the Tacoma in its new generation is that all powertrains are updated and turbocharged. The top i-FORCE MAX hybrid engine now delivers an impressive 465 lb-ft of torque. The Tacoma lineup now boasts 11 trims, including three Toyota Racing Development (TRD) trims and a new TrailHunter trim.
Despite the challenges and the fear, uncertainty, and doubt stories on social media, the Tacoma has returned to full production, with roughly 22,000 units produced and delivered per month in 2025. Toyota is on track to deliver 262,000 Tacoma pickups in America in 2025.
John Goreham, a member of the New England Motor Press Association, an expert vehicle tester, and a contributor to Automotive News, offers unfiltered opinions on vehicle topics. Despite the concerns raised by some, Goreham commends the Tacoma for its continued success in the competitive midsize truck segment.
However, not everyone shares the same positive sentiment. A commenter on The Car Guy Online video criticised the Toyota Tacoma as thin-skinned, cheaply made, Mexican-built, plasticky, and unable to tow anything, with a high price of $65,000.
The published sales volume of the Toyota Tacoma 2025 in Germany is not specifically detailed in the available data. Toyota’s overall vehicle sales in their fiscal year 2025 were about 2.3 million vehicles globally, but no specific figures for the Tacoma model or the German market are provided.
In conclusion, the Tacoma continues to be a formidable player in the midsize truck segment, despite facing challenges and criticisms. Its updated powertrains, diverse lineup, and continued sales success speak to its enduring popularity among truck enthusiasts.
