U.S. Commerce Position Filled by Previous Bayer Executive in PHD
In a strategic move to adapt to the evolving retail marketplace, Omnicom Media Group's PHD has appointed Sarah Clayton as its first U.S. Head of Commerce.
Sarah Clayton, who previously spent six years at Bayer Consumer Healthcare, has joined PHD to lead the expansion of the commerce practice. Her role will involve ensuring the alignment of the commerce practice with the retail marketplace as the U.S. transitions post-pandemic.
Clayton's extensive experience in consumer products marketing and brand management at Bayer will undoubtedly prove beneficial in her new role. Meeting consumers with the right message at the right point in the journey, from attention to transaction, has become more critical and complex. 2020 delivered permanent changes in consumer behavior that impact the sales funnel, and Clayton's expertise will be instrumental in navigating these challenges.
Clayton is not new to the industry, having earned her PhD in Anthropology from Arizona State University in 2009. However, there is no information available about her assuming a new position at PHD prior to this appointment.
PHD's commerce practice will focus on expanding in the wake of the pandemic, with an emphasis on delivering best-in-class commerce experiences for its clients. The hiring of Sarah Clayton is an investment in commerce practices, signalling PHD's commitment to providing innovative solutions in the rapidly changing retail landscape.
As the U.S. moves past the pandemic, Clayton will ensure that PHD's commerce practice aligns with the retail marketplace, enabling the company to meet the needs of consumers more effectively and efficiently. This appointment underscores PHD's dedication to staying at the forefront of the industry and providing the best possible service to its clients.
