U.S. Growth Aims of Advertising Firm Croud Kick Off Following Mergers and Acquisitions Pursuit
Croud, a 10-year-old digital marketing agency, has appointed Amit Khanna as the leader of its expansion plan, focusing on mergers and acquisitions (M&A). Khanna, an investment professional and corporate lawyer, will spearhead the search for complementary businesses in the areas of creative services, Amazon marketing, and data analytics.
The search for complementary businesses is a part of Croud's ongoing expansion plan, which also includes potential acquisitions and mergers. The agency, led by co-founder and chief executive Luke Smith, has offices in London, Shrewsbury (U.K.), New York (U.S.), and Sydney (Australia).
Recently, exclusive talks with a U.K.-based company have begun as part of the search for complementary businesses. However, the specific targets for Croud's M&A hunt are yet to be disclosed.
It's worth noting that the investment from LDC in 2019 is not the sole source of funding for Croud's expansion plan. In November 2019, Croud received a minority investment of $42 million (30 million pounds) from private equity firm LDC.
Amit Khanna's appointment was made in 2021, and he will be responsible for leading the expansion strategy, focusing on M&A opportunities. The details of the specific companies under consideration are not provided at this time.
Croud's expansion plan is focused on the U.K., but the search for complementary businesses may extend beyond its borders. The company's goal is to strengthen its position in the digital marketing industry by acquiring businesses that complement its current services.
As Croud continues to grow, it remains committed to delivering exceptional digital marketing solutions to its clients. With its experienced team and strategic expansion plan, the agency is poised for continued success in the digital marketing landscape.
