U.S. High-End Fashion Label RZLER Launches in India, Unveiling Its First Standalone Store in Pune
In the vibrant city of Pune, Maharashtra, a new chapter in the world of luxury fashion has been written. RZLer, a US-based fashion house, has unveiled its next-generation luxury lifestyle brand, RZLer, in India. The first flagship perfume boutique of this exciting new brand can be found on JM Road.
RZLer is the brainchild of Jason Averill, a successful U.S. tech entrepreneur, who has now turned his attention to the world of fashion. Averill's vision for RZLer was shaped by years of global exploration and a profound appreciation for artisanal craftsmanship. This is evident in the brand's offerings, which include impeccably tailored suits, luxurious handbags, fine leather goods, and bold statement apparel.
The brand's collection of perfumes is designed for the modern tastemaker, and they are now available online at www.perfume.rzler.com. In the near future, these perfumes will also be expanding to major e-commerce platforms like Amazon India, Flipkart, and Nykaa, making them easily accessible to a wider audience.
RZLer operates in India through RZLER India Pvt Ltd, and the brand views India as a cornerstone in their expansive global vision. Averill and his team see India as a source of creative inspiration for the brand, and they are committed to celebrating India's exquisite craftsmanship while seamlessly weaving it into a bold, modern global lifestyle.
India stands as a key market for RZLer's bold brand philosophy due to its growing demand for premium luxury. The brand plans to open ten boutiques in India's most iconic cities, including Mumbai, Delhi, and Bengaluru. The city in India selected for the next flagship store of RZLer is Mumbai.
RZLer is inspired by the contemporary slang 'rizzler' and positions itself at the crossroads of modern culture and timeless luxury. The brand also aims to partner with quick commerce platforms like Zepto, Blinkit, and Flipkart Minutes for easy accessibility.
Jason Averill, Founder of RZLer, is passionate about India and its potential for his brand. He has curated a team of boutique designers and transformed their operations into a production-ready powerhouse for the luxury market. With RZLer, Averill aims to redefine luxury for the modern consumer, offering impeccable quality, bold design, and a global perspective.
For those interested in exploring the world of RZLer, the brand's website can be accessed at www.rzler.com and www.perfume.rzler.com. Join the RZLer community and discover a new dimension of luxury.
