UK's Largest Distance Learning University Embraces Change, Partners with Advertising Agency 23red During Educational Evolution
The Open University, Britain's largest distance-learning institution, has announced a new campaign to attract more students and employment partners. The campaign, executed by agency 23red, positions the university as a destination for flexible and online blended learning.
The campaign will target the four nations of the U.K., with PR and social media at its core, according to Ceri Rose, director of marketing and communications at the Open University. This move comes as universities and colleges across the country have moved their courses online due to Covid-19 restrictions, marking a transformation in education that Ceri Rose describes as a "learning revolution."
The strategy for the campaign is described as "flexible" and "responsive," but it does not provide details about the marketing channels to be used or any specific geographical location outside the U.K. Nor does it mention a particular timeline for its execution.
In addition to attracting students, the campaign also aims to attract employment partners for The Open University. The university has been positioned as a destination for flexible and online blended learning, making it an attractive partner for businesses seeking to upskill their workforce.
The hiring of agency 23red for the campaign marks a significant step for The Open University as it seeks to reach a wider audience and attract more students and employment partners. With the shift towards online learning becoming increasingly prevalent, the university is well-positioned to capitalise on this trend and continue to provide high-quality education to students across the U.K. and beyond.
