Uncommon Studio Bolsters its CX Division with the Appointment of Ex-Lida CEO, Jonathan Goodman
Uncommon Creative Studio, a renowned agency known for its CX services, has taken a significant step forward by forming a new division. This new division will broaden the company's service offerings to include digital product and service creation, all while maintaining a focus on customer experience (CX).
Jonathan Goodman, a seasoned industry veteran, has been hired as the director of this new division. Goodman brings a wealth of experience to the table, having previously served as the President and Chief Executive Officer of Dundee Corporation, as well as a founding partner and chief executive officer of Lida.
Goodman will be heading the new division, joined by two other experienced professionals: David Yates and Margaux Sloan. Yates, who previously held the position of strategic managing partner for Next 15 Group, will also be part of the new CX division. Sloan, a former client partner at M&C Saatchi, will also join the team.
All three have a history of working together at various agencies, including Lida, Wunderman, and Kitcatt Nohr Alexander Shaw. This shared background promises a cohesive and collaborative approach to the new division's work.
The new division will offer data-led CX services, providing Uncommon Creative Studio's clients with a comprehensive suite of services designed to enhance their customer experiences. This includes the ability to create digital products and services, further expanding the agency's capabilities.
With this expansion, Uncommon Creative Studio continues to demonstrate its commitment to innovation and providing the best possible services to its clients. The new division is set to start operations soon, promising exciting developments in the world of CX and digital product creation.
