Underdog First US Company to Adopt Sportradar's Bettor Sense for Safer Gambling
Underdog, a US-based operator, has made headlines by becoming the first domestic company to adopt Sportradar's innovative Bettor Sense solution for responsible gambling. This move comes as part of a new partnership between the two entities, focusing on promoting safer betting environments in the USA.
Bettor Sense, launched by Sportradar in July 2023, employs AI technology and behavioral research to identify and support at-risk or problem gamblers in the USA. The solution enables personalized interventions for player protection and efficient monitoring for operators. While the first implementation of Bettor Sense in the US remains uncredited, Underdog's adoption marks a significant step forward in the USA.
Adam Warrington, Underdog's VP of Responsible Gambling, expressed excitement about integrating Bettor Sense, stating, 'We're thrilled to lead the US market in adopting this cutting-edge technology.' Jim Brown, Sportradar's Head of Integrity Services, commended Underdog's decision, highlighting their commitment to responsible gambling in the USA.
Underdog's adoption of Bettor Sense reaffirms their dedication to responsible gambling in the USA, following Sportradar's selection by the Brazilian Ministry of Sports for upholding gaming sector integrity earlier this year. By utilizing Bettor Sense, Underdog aims to create a safer and more responsible betting environment for its users in the USA.
