US-focused content accumulation highlights EveryMatrix's expansion plans
EveryMatrix, a leading iGaming software provider, is making significant strides in the U.S. market, eyeing growth opportunities in aggregation and casino games. The company's President of EveryMatrix Americas, Erik Nyman, has stated that the U.S. market holds immense potential for the company.
EveryMatrix's casino productivity platform, CasinoEngine, is already a global powerhouse, having surpassed $6.5 billion USD monthly turnover worldwide. With aspirations to become the leading content aggregator in the U.S. market, CasinoEngine is poised to make a significant impact.
EveryMatrix offers iGaming software, solutions, content, and services for casino, sports betting, payment, and affiliate management to global operators. In the U.S., they are considering regulatory approval in states such as Ohio, Illinois, and Indiana.
The company is already active in several regulated states, including New Jersey, Michigan, West Virginia, Connecticut, and Ontario in Canada. In Pennsylvania, EveryMatrix is working with betPARX to roll out unique bonus options and tournaments for U.S. players.
EveryMatrix's strategy is to move into other states in the U.S., but only if the business case is favourable. They are known for their unique approach to integrating third-party content, harnessing bonus capabilities and bringing them into their back office.
Smaller U.S. states like Connecticut and Delaware can become more competitive by easing regulations, working together with other states, and finding cost-efficient ways for certification of products and hosting. EveryMatrix has learned that the regulatory and certification process can be costly, and they suggest more harmonization in terms of hosting and certifying games for U.S. expansion.
EveryMatrix plans to be live in Connecticut, Pennsylvania, and West Virginia before the end of the year. They are also keeping a close eye on Florida and New York as potential future markets for digital casino regulation.
CasinoEngine is live in Michigan and New Jersey, working with BetMGM, Rush Street Interactive (RSI), Golden Nugget, and DraftKings. Delaware is the only regulated state where CasinoEngine isn't licensed, but they may enter the market soon.
EveryMatrix is still in a rollout phase in the U.S. market, having encountered different testing and approval processes in different states, leading to additional costs for testing their products. A single certification that fits multiple states would be beneficial.
As the largest casino aggregator in the industry, with over 29,000 games from more than 320 suppliers, EveryMatrix is well-positioned to make a significant impact in the U.S. market. Their ambition is clear: to become the leading content aggregator in the U.S. market, and they are taking steady steps towards achieving this goal.
