US Spanish-Language Broadcasting Rights Obtained by DAZN Post-Club World Cup
DAZN Positions Itself as a Versatile Sports Streaming Service in the U.S.
DAZN, the global sports streaming platform, is making strategic moves in the U.S. market. The company is considering co-bidding on upcoming rights, but it's important to note that DAZN does not hold NHL rights for the U.S. However, it has international NHL.TV distribution rights outside North America and the Nordic countries starting from the 2025/26 season [1][2].
In the realm of soccer, DAZN is collaborating with platforms like Fubo TV to offer live access to major leagues, facilitating cross-platform bundling and expanding soccer rights reach [4]. This approach positions DAZN as a versatile sports streaming service, focusing on partnerships, enhanced technology, and targeted rights deals rather than exclusive standalone U.S. rights to major leagues like the NHL or soccer.
DAZN is growing its subscriber base through flexible subscription models, including monthly and yearly options, as well as bundling content with partners like Fubo to increase accessibility and value for U.S. and Canadian fans [3][4]. The company is also investing in enhancing production capabilities for major soccer events, such as the 2025 FIFA Club World Cup, by building advanced broadcasting infrastructure in the U.S. to support global sports coverage [5].
Recent statistics show the success of DAZN's strategies. The final of the Club World Cup, for instance, had 1.4 million viewers watching on Spanish-language coverage [6]. The platform also rolled out a virtual reality viewership mode for the Club World Cup within Meta Quest devices, indicating a commitment to innovative technology [7].
DAZN intends to stay in the American game and continue growing English language programming. The Club World Cup was watched on "tens of millions of unique devices," a testament to its growing popularity [8]. The company is open to serving as a streaming service for a traditional media company that doesn't have similar capabilities and is exploring other distribution opportunities to expand its audience [9].
The competition for top-tier sports rights in the U.S. is fierce, with tech giants like Apple, Amazon, and Google's YouTube also vying for these rights [10]. Despite the challenges, DAZN is making its mark in the U.S. sports streaming landscape, offering a diverse range of sports content and leveraging partnerships to reach a wider audience.
References: 1. Dazn to co-bid on upcoming rights 2. DAZN's Future Plans in the U.S. Market 3. DAZN Expansion Strategy 4. DAZN's Soccer Rights in the U.S. 5. DAZN's Investment in Enhancing Production Capabilities 6. Club World Cup Viewership on Spanish-language Coverage 7. DAZN's Virtual Reality Viewership Mode for the Club World Cup 8. Club World Cup Viewership on DAZN 9. DAZN's Openness to Other Distribution Opportunities 10. Competition for Top-tier Sports Rights in the U.S.
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