Valr Designated as Primary Cryptocurrency Trading Platform for DHL Stormers in Extended Contract
VALR Partners with DHL Stormers in Three-Year Deal
VALR, a leading crypto exchange in Africa, has announced a multi-year partnership with the DHL Stormers, the premier rugby team from Cape Town. This partnership, which lasts from September 1, 2025, to August 31, 2028, makes VALR the 'Official Crypto Exchange Partner' of the DHL Stormers.
VALR is committed to revolutionising the global financial system and showcasing South Africa's role as a global crypto hub. The partnership with the DHL Stormers reinforces VALR's position as South Africa's leading crypto exchange and supports its mission to drive retail and institutional crypto adoption.
The DHL Stormers, renowned for their dynamic style and passionate fanbase, compete in various tournaments, including the Vodacom United Rugby Championship (URC), Investec Champions Cup, Carling Currie Cup, SA Rugby U19, and SA Rugby U21. This partnership aims to enhance fan experiences and accelerate crypto adoption worldwide.
VALR offers a wide range of crypto products, including tokenised U.S. stocks, trading, staking, lending, and payments via VALR Pay. In 2022, the company secured Africa's largest crypto venture capital round, raising $55 million from investors like Pantera Capital, Coinbase Ventures, and Fidelity's F-Prime.
As part of the partnership, VALR's branding will be prominently displayed at the DHL Stadium, including on the front of the DHL Stormers' official match and training kits. New users can sign up on valr.com using the invitation code STORMERS2025 to participate in special events, trading competitions, and fan experiences.
VALR will also roll out activation campaigns for new and existing customers throughout the season. The partnership with VISA and MoonPay has already enabled VALR to issue cards in South Africa, enhancing global crypto access.
The DHL Stormers won the inaugural Vodacom URC title in 2022 and consistently lead in attendance and broadcast metrics. The team is dedicated to thrilling fans and "Making Cape Town Smile." The squad includes international stars and a strong pipeline of talent from the Western Cape.
VALR is licensed by South Africa's FSCA and approved in Europe. This partnership marks a significant step in VALR's mission to make cryptocurrency accessible to a wider audience and further establishes the company as a key player in the global crypto market.
