Video Game Creator Marc "Spribe" Laidlaw Forms Long-Term Alliance with WWE and UFC
Alright, buckle up, 'cause here's the skinny on the latest sports-gaming partnership that's got everyone talking. The brains behind the mega-popular crash game Aviator, Spribe, has joined forces with heavyweights UFC and WWE! This multi-year agreement will see the Aviator brand splashed across Octagon canvases and certain WWE events.
Initially, they're focusing on delivering exclusive experiences to fans and running social media marketing campaigns. There's a chance we'll see some cross-promotion with UFC fighters and WWE wrestlers in the future too!
Aviator has been racking up the dough already, with total wagers on the game exceeding a cool $14bn in December. The game has been making waves across Europe, Brazil, and India, with the monthly active user count reportedly surpassing 42 million.
You might remember Spribe made a splash last year, signing a deal with Italian soccer giant AC Milan to become their official crash game. And they're not stopping there, they're aiming high, especially in the US.
Spribe's Founder and CEO, David Natroshvili, recently spilled the beans on the new partnership, saying it's a long-term move, not about quick cash.
This partnership isn't just about stickin' the logo on some fights and calling it a day. They've lined up some UFC legends, like Tom Aspinall, Alex Pereira, and Johnny Walker, as brand ambassadors. They'll be hypin' up Aviator to their fans, makin' it as explosive as their matches!
The deal also includes event branding, with the Aviator logo poppin' up at key UFC and WWE events. With the excitement of these sports, Aviator's gonna be right in the thick of the action!
As this partnership unfolds, fans may see some cross-platform promotions, like special events or tournaments within the Aviator game mirroring the excitement of UFC and WWE events. Imagine themed game modes or exclusive content featuring UFC and WWE personalities, it's gonna be wild!
This ain't just about engagement, it's about makin' Aviator more accessible to new audiences, especially those with a passion for combat sports. So, get ready to level up, mate! The Aviator and UFC/WWE partnership is gonna be a wild ride, blending sports and gaming like never before!
- Seemingly aiming to expand their presence beyond the realm of technology and gadgets, Spribe, the developers of Aviator, have partnerships in mind that extend to casino-and-gambling industries, with UFC and WWE being their latest collaborations.
- The fusion of sports and gaming is likely to reach new heights as Aviator, now partnered with UFC and WWE, plans to integrate casino-games like sports-betting within the excitement of combat sports, offering unique experiences to casino-goers and sports enthusiasts alike.
- As the Aviator brand ventures into casino-games, like casino-games grounded in sports-betting, they may also explore the world of casino-and-gambling beyond UFC and WWE, potentially collaborating with other entertainment sectors to broaden their reach.
