Vizrt Introduces Rapid AI Enhancements for Accelerated AR Sports Broadcasting
Vizrt, a leading provider of broadcast graphics and virtual advertising solutions, has announced the launch of its new product, Viz Arena 6. This innovative live augmented reality (AR) graphics and virtual advertising sports solution is designed to streamline production processes, enhance creativity, and reduce costs.
Edouard Griveaud, Senior Product Manager, Sports and AI, at Vizrt, stated that AI technology makes the production process more effective and accessible. The AI-powered features in Viz Arena 6 are specifically designed to keep up with the fast-paced nature of live sports.
One of the key features of Viz Arena 6 is its AI-powered capabilities for easier integration of AR graphics into live broadcasts. This allows graphics to be put on air 10 times faster without sacrificing precision. The Sports Intelligent Keyer in Viz Arena 6 uses ambient learning to separate foreground from background with minimal manual input, while the AI calibration ensures AR graphics and virtual ads stay perfectly locked to the field, regardless of camera movement.
The AI-powered keying in Viz Arena 6 minimizes the need for manual input, making the system more stable and consistent. Dorna Sports, an early user of Viz Arena 6, has praised the AI calibration and AI keyer for transforming their workflow. Viz Arena 6 is a reliable system that can be taken straight to air, according to Dorna Sports.
The new features of Viz Arena 6 expand the real purpose of AI in production technology. Vizrt emphasizes that the system is designed to produce higher quality graphics in less time, easing complex tasks and reducing production costs. Lowering the barriers to AR graphics with Viz Arena 6 can benefit not just data-driven visualization but also the bottom line.
The flexibility of virtual ads in Viz Arena 6 expands creative possibilities in live sports productions. Early users have praised the AI-powered features for their ability to customize virtual ads for sponsor-specific advertising in live sport events. The system's AI-powered capabilities are aimed at delivering greater value for commercial partners.
Sergi Sendra, Senior Director, Media Content, Technical and Production Departments at Dorna Sports, has praised the application of Viz Arena 6. He stated that the system is a game-changer for live sports productions, enhancing creativity and efficiency.
For more information about the product's features and time-saving capabilities, visit https://www.vizrt.com/products/viz-arena/. Vizrt reaffirms its commitment to delivering innovative solutions that push the boundaries of live sports production technology.
