"Wessis' Marketing Strategy Shifts Towards a Compassionate Brand Image: 'Brandenburg with Heart'"
The federal state of Brandenburg is stepping up its efforts to attract new residents from West German states with a new autumn campaign titled "Likeable Brandenburg". The campaign, which is part of a larger marketing strategy, invites entities from various sectors in the western part of Germany to consider moving to Brandenburg.
According to Florian Engels, the State Marketing Director, the campaign targets companies, universities, and schools in the so-called old federal states. The initiative involves 102 companies, ten universities and colleges, and four school authorities, and has already received positive responses from potential movers.
The campaign plays on Brandenburg's unique place names, such as Motzen, Protzen, and Kotzen, and positions the state as a top destination for internal migration. Last year's campaign focused on the typical Brandenburg saying: "You can't complain about that". This year, the campaign takes a different approach with the title "Beautiful places don't need beautiful names".
The budget for state marketing has been increased from 800,000 euros to one million euros per year with the new budget. The Ministry of Economics in Brandenburg has confirmed that they are currently receiving many positive reactions and initial reports from those willing to move from the western states.
Daniel Keller, the Minister of Economics and Labour in Brandenburg, has offered to help with moving day. The "Märkische Oderzeitung" previously reported on this campaign, and a survey of 1,600 people in April showed growing sympathy for Brandenburg in both East and West Germany.
The campaign titles are playful and reflective of Brandenburg's unique character, as the state seeks to appeal to potential new residents with its charm and opportunities. The "Likeable Brandenburg" campaign is set to make Brandenburg a more attractive destination for those considering a move.
Read also:
- Impact of Alcohol on the Human Body: Nine Aspects of Health Alteration Due to Alcohol Consumption
- Understanding the Concept of Obesity
- Tough choices on August 13, 2025 for those born under Aquarius? Consider the advantages and disadvantages to gain guidance
- Microbiome's Impact on Emotional States, Judgement, and Mental Health Conditions
