Winning Customers to Health Insurance Policies through Strategies by Brokers and Insurers
In a recent survey, it has been revealed that a significant number of Germans are expressing interest in supplementary health insurance, particularly travel health insurance and inpatient and dental supplementary insurance.
According to the findings, over 30% of Germans who have considered purchasing supplementary health insurance have yet to do so. This figure rises to over 30% for those who have already considered it but haven't yet made a purchase. However, it's important to note that there is no specific identified number for Germans who are interested but have not yet purchased supplementary insurances.
The COVID-19 pandemic has significantly increased the attention of German citizens to care in case of illness or nursing care, which seems to be reflected in the survey results. Nearly two-thirds (61%) of respondents rate their current insurance situation in hospital, private nursing home, dental, and travel health insurance as partially inadequate or poor.
This presents immense potential for insurers in the supplementary insurance market. Insurers are challenged to engage with their customers on an individual level and identify and close potential gaps in coverage. A multi-channel approach with simple, targeted sales paths could offer opportunities in the supplementary insurance market.
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Interestingly, 39% of respondents in the survey pay more or significantly more attention to supplementary insurance than before COVID-19. This shift in focus could signal a growing trend towards comprehensive health coverage among Germans.
The survey also underscores the need for insurers to respect privacy and adhere to privacy policies. The email sent in relation to this matter was done so in accordance with such policies.
In conclusion, the survey results highlight a growing interest in supplementary health insurance among Germans and the need for insurers to adapt and meet this demand. By engaging with customers on an individual level and offering simple, targeted sales paths, insurers can capitalise on this potential and provide much-needed peace of mind to Germans in these uncertain times.
