Wolfgang Grupp Jr. forges a distinct path apart from his father's footsteps.
Wolfgang Grupp Jr., the new CEO of Trigema, has embraced the use of Artificial Intelligence (AI) in his work, seeing it as a valuable aid for verification and a means to revolutionize the world of work.
Grupp Jr. is well aware of the opportunities and possibilities that AI offers, including cost and resource savings. He uses AI regularly for various tasks, from correcting texts to creating schedules, and he sees it as a tool that can help streamline operations and increase efficiency.
One of the most notable projects where AI has been employed is the return of the monkey Charly to television. Charly, a former advertising icon, is now presented as a fashion influencer, and the new advertising campaign featuring the digital monkey was only possible due to AI.
The production of Charly's return to television also used AI technology extensively. From behind-the-scenes footage to the final footage of Charly, AI played a crucial role in making the project a success. Finn, a 13-year-old, waited for hours to capture the right shots of Charly, and AI helped in organizing and verifying these shots, ensuring that only the best footage was used.
However, Grupp Jr. emphasizes the importance of people understanding and questioning AI processes. Without human understanding and questioning of AI, there is a risk of living in a world controlled by AI, a risk that Grupp finds obvious. He sees AI as support and guidance, not as a replacement for human decision-making.
The text about Wolfgang Grupp Jr.'s views on AI has previously appeared on Schwäbische.de due to great interest. It is being republished due to continued interest in the topic.
Charly, the digital monkey, is a testament to the potential of AI in the advertising industry. As AI continues to evolve, it is likely that we will see more projects like this in the future. For now, Grupp Jr. remains optimistic about the future of AI, believing that it will bring about a new era of efficiency and productivity in the workplace.
