Women's clothing brand, Campus Activewear, unveils actress Kriti Sanon as the ambassador for their female line of products
Campus Activewear, one of India's leading domestic sports and athleisure footwear brands, has taken a significant step forward in its mission to empower women. The brand, known for its commitment to creating footwear that keeps pace with every role women play without compromising on style or comfort, has announced actress and businesswoman Kriti Sanon as the face of its Women's Category.
Founded by Hari Krishna Agarwal in 2005, Campus Activewear has grown to become a household name in India. With a strong presence both online and offline, the brand offers a diverse product portfolio for the entire family. Through over 23,000 retail touchpoints, company exclusive outlets, a website, and e-commerce portals, Campus Activewear has secured its pan-India presence.
In Fiscal 2021, Campus Activewear was one of India's largest sports and athleisure footwear brands in terms of value and volume. The brand has led the way in making sneakers accessible, trend-forward, and comfort-driven for millions across India.
Kriti Sanon, celebrated for her fearless career choices and ability to effortlessly balance multiple roles, aligns with Campus Activewear's vision for the Women's segment. Her ambition, versatility, and authenticity make her an ideal fit for the brand.
"I am thrilled to be a part of Campus Activewear's Women's Category," said Kriti Sanon. "The brand's footwear reflects my personal belief about style and embodies the versatility required to match the roles women play."
Nikhil Aggarwal, CEO and Whole Time Director of Campus Activewear Ltd., expressed his excitement about Kriti Sanon joining as the face of the Women's category. "Kriti Sanon embodies the determination, individuality, and style that inspire women," he said. "We believe her association with our brand will help us build on our growth in the Women's Sports and Athleisure category."
From her journey as an engineering graduate to becoming an actress, Kriti Sanon inspires women to own their choices, both in life and in fashion. Her ability to connect across audiences makes her an ideal ambassador for Campus Activewear, a brand that aims to create footwear that caters to women who value self-expression and individuality.
Campus Activewear was listed on the NSE and BSE on 9th of May 2022, strengthening its leadership position in India. With Kriti Sanon on board, the brand is poised to continue its growth and empower more women across the country. The official partnership between Kriti Sanon and Campus Activewear was announced in 2023.
Campus Activewear's website can be found at campusshoes.com. For more information about the brand and its products, visit their website or your nearest retail outlet.
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