Yaris Wins Car of the Year 2021 in Europe Awards Ceremony
Toyota Yaris Named Car of the Year 2021 in Europe
The all-new Toyota Yaris has been crowned the Car of the Year 2021 in Europe, a prestigious accolade that marks a significant milestone for the Japanese automaker.
The victory is a double triumph for Toyota, as both the normal Yaris and the hybrid Yaris were recognised for their outstanding driving performance. Akio, who was deeply involved in the Yaris development, expressed his gratitude for the award, highlighting the team's efforts to build cars that put smiles on customers' faces.
The launch of the Yaris was delayed by a year from the original target of 2019. However, the delay was strategic, ensuring that Toyota could deliver a car that not only meets but exceeds expectations. The new Yaris is equipped with a new hybrid system on a much lighter body, 50 kilograms less than the previous generation model. This lightweight design, coupled with Toyota's continued work to lower emissions, makes the Yaris an eco-friendly choice without compromising on performance.
Toyota's commitment to vehicle electrification is evident in the Yaris's 3-cylinder hybrid system. The automaker boasts a full lineup of HEVs, PHEVs, FCEVs, and BEVs, and the Yaris's success is a testament to their efforts. Akio expressed his encouragement that a hybrid car received the Car of the Year award in Europe, as it motivates them to accelerate their efforts to help achieve carbon neutrality.
The Yaris's appeal extends beyond its innovative hybrid technology. Its compact size makes it an ideal fit for European urban environments, while its modern design appeals to a wide range of drivers. The model combines fuel efficiency with top-of-class safety features, making it a practical and eco-friendly choice for European customers.
The Car of the Year award is a highly coveted title, hosted by nine automotive magazines from nine countries in Europe. The Yaris won among 29 candidates, including seven new models that were shortlisted. The majority of the shortlisted cars were BEVs and PHEVs by European automakers, underscoring the growing emphasis on electrification in the European automotive industry.
Akio also expressed his gratitude to the team at Toyota Motor East Japan in Tohoku plants, Toyota Motor Manufacturing France, GR Factory, and every customer who drives a Yaris. The improved full-hybrid system in the Yaris makes it more efficient, easier to use, and fun to drive, reflecting Toyota's commitment to continuous improvement.
In conclusion, the Toyota Yaris's victory in the Car of the Year 2021 award is a testament to Toyota's dedication to building cars that meet the real-life needs of people, while also prioritising sustainability and efficiency. The Yaris offers a practical, eco-friendly, and safe driving experience, making it an ideal choice for European customers.
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